About the company Creative team of professionals

The company Re-Branding has been existing in the market for more than seven years. For this period it has grown from a small design-studio into a big branding agency. The team of qualified specialists generates and implements original ideas for your business, finds optimal solutions for the tasks set. We offer a wide range of services in the field of corporate and commodities branding: naming, creation of logos and brand styles, making up of brand books and development of web-sites of any complexity. Namely using visual means of communication a company presents itself (or its product) to the public. The brighter a presentation is, the more it corresponds to the essence of a product (a company), the shorter the way to the customer’s heart is. It is necessary not only to make a positive impression but also to maintain it in future.

It is important to understand that identica is not just a visual appearance, but a peculiar intermediary, interface between a company (product) and target audience. Elements identifying a trade mark are to make up an integral system contributing to the brand’s positioning. Each of its parts is to support the rest. If we manage to maintain this bond the identity won’t be obliterated with each subsequent level of inter-relations with the target audience. Staying a part of the system each element is also to act as an independent instrument of communication. We should help to the customer to realize and feel that all the components of the visual appearance taken together is the reflection of the internal gist laid as a foundation on the stage of the concept development. Identica should be created in compliance with the strategic level and is to correspond to the stereotypes of the chosen segment. Our task is to bring to the customer both emotional content and our business position and to link them directly to the trade mark attributes in his consciousness and subconsciousness.

The associations created will be the clear identifier of the brand and the visual appearance will represent the reflection of its values. Thus, your product or company will gain individual features which will build for it a bright and integral image.

Selection criteria will at all times be values. These are appraisal given to everything that is surrounding us. These are benefits a person gets making a purchase. Creating your image it is always necessary to rest upon personal values of the customer. Brand is made up of many elements, including name, logo, package, motto, advertisement message. Their main task is to tell the customer what the brand is about, which existing demands it is aimed to satisfy. Moreover, it should be done in a short form.

Identity is the individuality, uniqueness of the brand; its image and idea in the eyes of customers. To transmit the main message it uses a most wide range of means: visual image, mottos, activities, products, package, advertisement, etc.

Next element, which is a brand character, in many respects is communicated by character and culture. It reproduces cultural differences related to the country of origin. Brand character allows for the efficient communication with customers. Through communication it gives to understand what the brand would be like if it were a human being. Brand image is a purposeful current of signals obtained from all of its integral parts construed by a human being. This is a momentary impression which with the right application can reflect the very gist of the brand.