Branding for Canada’s Walk of Fame

131 stars currently make up Canada’s Walk of Fame, which celebrates Canadians who “have excelled in music, sport, film, television, as well as the literary, visual, performing arts, science and innovation.” Some of its inaugural inductees in 1998 included Bryan Adamas, Christopher Plummer and John Candy. Since then entertainers like Kiefer Sutherland, Alex Trebek, Leslie Nielsen, and Shania Twain, Mario Lemieux to round up the stars.

This week, the Walk of Fame introduced a new identity designed by TAXI. This iteration of the maple leaf is certainly handsome and dynamic and feels more like a Walk of Fame than the previous one, which looked more like a sports medal.