Channel Five the United Kingdom

Channel Five is a television network in the United Kingdom, originally launched in 1997. Recently they were purchased by billionaire Richard Desmond and it seems the new management decided that as well as a change of ownership, a change of branding was also in order. This is the channel’s third change of brand mark in the past 10 years — which even for the constantly refreshing and evolving world of televisual branding, seems a little fast.