Disney Junior presented its new identity

This coming February Disney is introducing a new channel and programming block, called Disney Junior, announced back in May of 2010. As you can see, the new logo can take on all kinds of personalities from characters of Disney Junior’s programming and it does it without being obvious or pandering to its audience. Kids (and parents) will recognize Mickey Mouse, the spots of the Dalmatians and style of other Disney’s characters. The logo is an effective, chunky, tightly letterspaced logo. It is a very nice and appropriate identity.