Evolution of the logo MANGO

Brand MANGO, founded in 1984 in Barcelona (Spain), is an international brand name fashion for women and men. Mango is currently more than 2,000 stores in 105 countries and employs more than 8,000 employees, mainly in Europe, but has a presence in the U.S. market. The face of Kate Moss.

In the company's own logo was designed restyling - the old logo was presented to the younger demographic layer. The new wordmark follows the basic idea of ​​graphics - stencil letters. Font become more widespread, the letter O like a bull ring, which corresponds to the Catalan origin. The new logo represents the brand values, such as its unique style, originality and femininity, and adapts to the style of MANGO - a woman today, which aims at a more mature audience. The new logo has evolved from the old and provides a very simple and easy transition into the next stage of company development.