Farewell Peacock!

Strategically, there is no reason whatsoever that the NBCUniversal logo should feature the NBC peacock logo.
А new logo designed by Wolff Olins (London, New York, Dubai) for a new name NBCUniversal - Comcast now owns 51% of NBC Universal, while General Electric owns 49%.

The reaction from the media has expressed irreparable emotional damage that the NBC peacock logo is gone and that we will never see it again. What was happening with its dear logo: “It’s our Coca-Cola. It’s our Apple. It’s our Ford Motor Company, that instantly recognizable thing.” Strategically, there is no reason whatsoever that the NBCUniversal logo should feature the NBC peacock logo. NBC is only one property of NBCUniversal. The most important thing to remember is that this is not a brand identity but a corporate identity.