Guten Tag 7up

In Germany, a new logo and packaging for 7up was introduced to the market late last year. The german logo looks nice – minimalistic. 7up has never been known for its design pedigree, it’s just the typical soda schlock design that comes a dime a dozen. This new look, while still carrying some obligatory bevels and shading, is a relatively remarkable upgrade for its simplicity and constraint. We’ll see if this German look moves across the rest of the countries, as it is a better look but probably not for all markets, i.e., America.