JCPenney little changed

JCPenney today is a publicly-traded company with 11,000 department stores across the U.S. and Puerto Rico by James Cash Penney in 1902. JCPenney is an extremely popular, they develop many of their own brands. JCPenney announced that its transformation “to become America’s favorite shopping destination for discovering great styles at compelling prices” would be celebrated with a “bold new logo” that is set to go into effect at the end of this month. The new logo has been designed by Luke Langhus, a third-year graphic design student at the University of Cincinnati’s College of Design, Architecture, Art, and Planning. Participants included the Company’s associates, several design agencies and two art schools — University of Cincinnati and Rhode Island School of Design — that collectively submitted over 200 designs for consideration.