Olympic Games 2016 in Rio

The new emblem for the 2016 Summer Olympics to be held in Rio de Janeiro is the first major unveiling of 2011. Launched on New Year’s eve at Copacabana beach the new emblem is the result of a 130-plus-agency competition won by Brazilian design firm Tátil. The feel-good aspect is, of course, the three figures holding hands in harmony, unity, diversity, and three-dimensionality while the local flavor is added through the obvious, the colors of the Brazilian flag and the not so obvious, a reflection of the contour of the photogenic Pão de Açucar (“Sugarloaf”) mountain. The custom script under the icon goes very well with the icon and helps add that personable and welcoming attitude that a city wants to exude to millions of visitors.